Social media is imperative for promoting your business online. Not only does it give you a marketing platform, but allows you to converse with a wider audience, provide exceptional customer service and demonstrate that you are a forward thinking business - in touch with what is trending. At Union Empire we will manage all of your social media accounts and create posts for your business. We respond to your queries and grow your follower base. This saves you time, builds your brand online and frees you to do what you do best - run your business!
4 steps to social media success
We make it as easy as possible to get started with our Social Media Management packages. Here is a run down of how everything works.
1 - PICK YOUR PACKAGE
We have 3 Social Media Management packages to choose from to suit most businesses. Do not hesitate to call or email us to discuss which would be best for your need.
2 - CHOOSE YOUR SOCIAL PLATFORMS
Your social package will stipulate how many platforms we will manage for you. We support Facebook, Twitter, Instagram, Linkedin, Pinterest and Google+
3 - CAMPAIGN SETUP
Once you have signed up, your dedicated account manager will setup your campaign. This includes setting your goals, creating your strategy and getting to know your business.
4 - CAMPAIGN LAUNCH
Your account manager will launch your campaign and provide you with regular contact and a monthly report. They will work closely with you to get the "tone" right and the balance of social posts correct. Your account manager will be pro-active with ideas and communication. We will monitor success and pass on any communication you get from your followers.
Facebook For Hotels
Facebook is a vital platform for hotels because the vast majority of their target audience is on Facebook; they're easy to target and they're easy to please. Hotels promoting their services like afternoon teas, spa treatments, and weddings are targeting people in their locality and these people will often already be familiar with the venue. This makes for high post interaction and reach amongst local audiences. Facebook competitions are great ways to supercharge engagement. High-endd hotels are actually one of the few types of business that get away with more self-promotional style content. Why? Because they're aspirational venues – people love associating themselves with nice hotels. These venues typically have some very sharable features, especially images of their food, gardens, the building and weddings etc. Essentially, a hotel's Facebook page should act as a dynamic, interactive microsite that showcases its brand and services and gives patrons the opportunity to get involved. But Facebook isn't the most exciting element of social for hotels…
So what can we offer you?
Whether you're just starting to create your online footprint or have an existing business empire, Union Empire can help you reach more customers online. We have the ability to edit and take control of your existing PPC campaigns or to develop an entirely new strategy. We'll learn all there is to know about your hotel or resort, including what your competitors are doing in their marketing campaigns. If you are unsure as to what campaign type would be best for you, take a look at our services on the right:
- We know how to design high impact advertising campaigns that can attract new customers and drive significant and sustainable sales growth. We also understand what can turn consumers off and strategies to be avoided. Online advertising provides fantastic opportunities for recreating one to one customer engagement that your audience can enjoy and share through social media platforms such as Twitter and Facebook. Successful online and offline advertising is usually a well crafted combination of content ranging from powerful to very subtle and visuals varying between high-octane to soft and gentle – whatever it takes to achieve engagement with your customers.
- Our agency's email marketing services help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, we will send emails that motivate people to book with you or buy your products and services. We will craft engaging newsletters to help you stay top of mind. We can also create "drip campaigns", or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Analysis & Strategy
- As the marketing environment has become increasingly competitive and dispersed, your brand must develop unique strategies that seamlessly connect your marketing tools to generate sales and drive revenue. In today's worlds, there are a vast amount of marketing channels, tools, and tactics that your business can utilize to connect and engage with your customers to create a memorable experience. Our focus is on developing a strategic marketing plan, underpinned by comprehensive insights of your industry and your business. To be effective and strategic, we will work closely with your brand and undertake a thorough analysis of your website, social media presence, content and SEO strategy, along with an in-depth look at your competitors, audience, influencers, and industry as a whole.
Targeted Social Growth
- Union Empire monitors Twitter traffic and we look for keywords, mentions, and hashtags that are targeted to your audience. Once we find the people tweeting about your niche, we further narrow the candidates down based on biography, location, and influence. With the perfect list of candidates in place, we follow them for you. Because the candidates we find are highly targeted people, our follow back percentages are very robust.
Why Hotels Should Be Embracing Social Media
Social media marketing can generate highly targeted traffic while enabling you to communicate with and engage your visitors. Benefit from more traffic and improved conversion rates by not only taking your hotel online but by making it a social media hotel.
By using services like Twitter and Facebook you can open a two dialogue with your leads and with your current and past guests. This also encourages your leads to become more engaged in what you have to offer so they will be more inclined to make a booking or contact you for a price.
Websites like Twitter have methods that you can use to offer promotions to those that are already in your Hotel. This can prove effective at persuading guests to increase the length of their stay or pay for additional services and merchandise.
Many potential guests will now search online to find information about your hotel. Social media marketing helps ensure that you are the first results when a potential guest searches for your brand. This means that you can also control the information that they see and ensure that the information they receive is positive.